From a smash hit in the tennis clubs to official technical sponsor at the Great Challenge, the sporting event to be held at PalaOlimpia hall on 20 November 2015 and at Palapanini in Modena on Sunday 22 November 2015. I HATE THIS GAME will be alongside the champions who have made this sport so great, with a variety of initiatives: the referees and ball boys will be wearing our t-shirt, a show dedicated to our brand will entertain the audience between one match and another, and two facilities will be set up with materials and stands where the t-shirts will be on sale and visitors can get a sneak preview of the new collections.

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